GANDER.
Turn markdowns into margin. Cut waste. Grow revenue.
The leading platform to connect your clearance items with local shoppers instantly.
Reach millions of UK households
Already trusted by Iceland, Morrisons, Spar and more...
Gander by the numbers.
Markdowns processed annually
Units marked down per minute
Average retailer ROI
Average waste reduction
Our partners > Representing billions of pounds in annual retail revenue
How it works
Less waste. More sales.
Happy customers.
Gander pulls data from retailers and shares it with the relevant shoppers, driving profit and reducing waste
‘We are proud to be the first national retailer in the world to launch a price reductions feed with Olio and Gander, which gives customers live visibility of reduced-to-clear items and keeps perfectly good food out of the bin.’
‘By using Gander, we have enhanced our availability and improved sales... the key factors here are that the first reduction is going out at the best possible price, which allows us to maximise our margin.’
‘Morrisons Daily is very fresh heavy, and I wouldn't want to operate without Gander. Gander is an ideal partner for forecourt operators looking to optimise their markdown operation and improve their overall business performance.’
‘We are proud to be the first national retailer in the world to launch a price reductions feed with Olio and Gander, which gives customers live visibility of reduced-to-clear items and keeps perfectly good food out of the bin.’
‘By using Gander, we have enhanced our availability and improved sales... the key factors here are that the first reduction is going out at the best possible price, which allows us to maximise our margin.’
‘Morrisons Daily is very fresh heavy, and I wouldn't want to operate without Gander. Gander is an ideal partner for forecourt operators looking to optimise their markdown operation and improve their overall business performance.’
Integrations
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Seamless ready to go POS Integrations, ensure your existing systems work perfectly with our solution
- Case study
‘Since joining Gander, we’ve saved over £150,000 a year by cutting food waste across our sites. It’s improved our margins, helped us confidently extend our fresh range, and allowed us to price and promote products at exactly the right time. The added visibility through Olio has also brought more customers through the door while supporting our sustainability goals.’
Wayne HarrandRead the case study → - Case study
‘Gander’s made a big impact in a short space of time. We haven’t had to change procedures or ask more of our staff, yet we’re seeing stronger sell-through, better margins and even new customers coming in for value’
Tom DantRead the case study → 
NewsGander leads food waste reduction with third Earthshot Prize nomination
Gander has been nominated for The Earthshot Prize 2025, recognising its global impact in tackling food waste. Nominated by BVRio, the SaaS platform aligns with the prize’s goal of building a waste free world by helping retailers sell short dated products in real time rather than throwing them away. Since launch, Gander has saved nearly 39 million food items from waste and now operates across the UK, Ireland, Australia and Brazil, combining commercial value with environmental impact.
- News
Gander leads food waste reduction with third Earthshot Prize nomination
Gander has been nominated for The Earthshot Prize 2025, recognising its global impact in tackling food waste. Nominated by BVRio, the SaaS platform aligns with the prize’s goal of building a waste free world by helping retailers sell short dated products in real time rather than throwing them away. Since launch, Gander has saved nearly 39 million food items from waste and now operates across the UK, Ireland, Australia and Brazil, combining commercial value with environmental impact.
NewsGander aims to enhance food waste reduction through RTC integration with ESLs
Gander announced the integration of its reduced-to-clear (RTC) technology with Solum’s Newton Electronic Shelf Labels (ESLs) at the Retail Technology Show in London.
NewsSnappy Shopper sees 14% rise in basket value through Gander integration
Snappy Shopper has reports a 14% increase in average basket value since integrating reduced to clear products from Gander into its app. The partnership allows shoppers to access real time in store reductions online, with 13 percent of orders at participating stores now including Gander items. Orders featuring these products are significantly larger, averaging 21 items compared to 14 in standard baskets, helping retailers drive more value from existing stock while reducing food waste.
- Case study
‘This pilot has been transformative for our business. We’ve reduced food waste by more than 27 percent operationally, recovered over €13,000 in value, and improved efficiency without changing daily store routines. It proves sustainability and commercial performance can go hand in hand’
Arthur McMahonRead the case study →