The Leading AI Markdown Marketing Platform

Already reaching 1 in 2 UK households, delivering an average 26% waste reduction for major retailers with zero operational changes.

"Since using Gander, waste has decreased by £20,000 in the past year"

Alex Kapadia, Morrisons Daily, Whitehills

2,850

reductions sold this week

"Since using Gander, waste has decreased by £20,000 in the past year"

Alex Kapadia, Morrisons Daily, Whitehills

Already Chosen By Global Retail & Sustainability Leaders

Representing £126 billion in annual retail revenue

“This is a complete no-brainer, why is everyone not on this?”

Karen Jeffs
Operations Manager, Foodland Supermarkets

Why Retailers rely on Gander’s award winning technology

Grocery retailers markdown 10-15% of stock each year. Markdown alerts are the best way to prevent these products becoming waste (Coresight Research).

£480m

Recovered revenue for our retailers

Trusted

Handle 600k markdowns a week!

ROI

Average retailer ROI of 880%

How Gander Connects your markdowns to 1 in 2 households

Achieving market leading waste reduction

900%

annual increase in "near me" searches

Gander Reach

Connect your markdown inventory with millions of local shoppers where they are shopping

Choose or create your preferred display channels and Gander handles the rest automatically.

160x

more customer views per markdown product

87%

of markdown products sold (vs 45% pre Gander)

1 in 2

shoppers are new customers to your store

Gander Engage

Build customer loyalty with personalised, action-driven messages

Gander’s AI powered engagement engine delivers personalised messages at optimal times, increasing sales and reducing waste - all on auto-pilot.

96%

message open rate

68%

click-through rate

32%

user action leading to sale

“We are impressed with the analytical reporting that Gander provides, empowering store managers to make well-informed decisions on their stores markdown operations and improving profit and loss.”

Matthew Hunt

Director, Filco Supermarkets

Ganderlytics

Effortless Management & Visibility from One Central Hub

From Gander’s console you can onboard your stores, choose and create channels, access 360 degree analytics and receive real-time feedback.

Easy onboarding for any retailer regardless of size

88% improvement in compliance

Real-time analytics and insights

Your Markdowns Live in Minutes, Not Months

Seamless integration with your systems, whether through our suite of APIs, extensive POS integrations or our plug and play reduction app ‘bruce in a Box’ getting started has never been easier!

Out of the Box Markdown Solution

Our best in class markdown app empowers you to launch your reduced-to-clear instantly - no technical barriers, no complex setups, just download and go!

100s of ready to go integrations

Connect to Gander with the tools you trust. We have hundreds of seamless ready to go POS Integrations, ensuring your existing systems work perfectly with our solution - allowing onboarding at the flick of a switch.

+ many more!

Real Results from Real Retailers

“By carefully monitoring our waste, we have enhanced our availability and improved sales by offering more products at the right time and place within the business. The key factors here are that the first reduction is now going out at the best possible price, which has allowed us to maximise our margin potential daily.”

Wayne Harrand, MPK Garages

£150k

saved

2100%

ROI

30%

more RTC products sold

Recover Lost Revenue today - book a call?

In a short 15 minute call, we'll show you how to reduce waste, increase sales, and boost your margins – without any complex changes